Unethical Search Engine Optimization Explained

If you've ever thought about hiring a professional search engine optimization (SEO) consultant or read about SEO as a subject then you may have seen the term "black hat" mentioned. Let's take a closer look at what black hat SEO really means.

To begin with, we'll revisit what is meant by the term search engine optimization (SEO). SEO referers to methods that improve search engine rankings for a particular website. Techniques can vary but will often involve making the most of the website by ensuring that its content and structure appeal to search engines, as well as visitors.

There are various schools of thought on how best to carry out such optimization. As far as the major search engines are concerned, there are ethical methods of improving search engine rankings and unethical methods.

Within the professional search engine community, ethical techniques are known as "white hat", while techniques that are viewed as unethical have been labeled "black hat".

White Hat SEO involves making the best use of the structure and content of the website to improve rankings. Black Hat techniques will often involve trying to fool a search engine into believing that a particular website is more relevant or highly regarded than it actually is.

Examples of Black Hat methods may include cloaking, which is where a search engine is effectively shown a different version of a website to visitors. Other techniques would include employing hidden text and links.

Although Black Hat SEO can have some impressive results, the major search engines are constantly trying to clamp down on such methods, banning websites who employ them.

For long-term results, ethical White Hat methods are the most effective.

Really Get Away From It All: The World’s Most Remote Hotels

Sometimes we all need to get away from it all; sometimes the further away the better. When you're usual holiday destination will not suffice (out of boredom or a need to put as much distance between yourself and your everyday life as possible), there are a host of hotels around the world that will meet your needs. Some of them offer extreme luxury amid exotic surroundings, while others offer entirely new experiences in locations you would never have dreamed of visiting. Read about the top five most remote hotels in the world and start planning your next holiday.

Bloomfield Lodge, Cairns, Australia

Bloomfield Lodge is located in Queensland's far north and trips guests to not one but two World Heritage Sites: the Great Barrier Reef and the Daintree Rainforest. The lodge is recognized as one of the most exclusive luxury resorts in Australia. Only 34 guests are permitted at a time, so you can sure that your every need will be promptly met.

According to Forbes's list of remote hotels, to reach the lodge one must first charter a plane, then one has to drive through the Outback for a few hours and finally cruise some way down the Bloomfield River. When you ever arrive, however, you will find that all your troubles were worth it.

For starters, the lodge is nestled on the very edge of the Daintree Rainforest and the Great Barrier Reef is just across the bay. There are guided tours of the forest or you can follow some self-guided trails if you prefer. You can also go on guided bird watching tours, enjoy some relaxing fishing or more adrenalin infused tropical fishing out at sea, and laze in the seclusion of Kangaii Beach. Activities based around the lodge include an outdoor Jacuzzi, freshwater pool, spa and well stocked library with paperbacks and a selection of books and journals devoted to the ecology of the rainforest and region's local history. There is also a two-hour guided river cruise that will take you to the local Aboriginal community at Wujal Wujal, while giving you an opportunity to look out for birds and crocodiles.

Kokopelli's Cave, Farmington, New Mexico

If you want remote but do not want to travel to the ends of the earth, Kokopelli's Cave might suit you. The cave, which is not a natural formation and is privately owned, is rather difficult to reach; even the owners recommend that you only try it if you¡¯re physically fit. But if it's seclusion you're after sleeping 70 feet below the earth is ideal.

The cave is located near the Mesa Verde National Monument in New Mexico and if you climb to the top of the cliff you'll be able to see all four states of the Four Corners area. It is only accessible by dirt roads and they are rough. They can be traversed by ordinary cars (up to a point), but 4x4s are recommended. If you're in a conventional car you will have to park it at the upper parking lot and walk the rest of the way, 4x4s will get you quite a bit further. If you're footing it, you'll have to follow a marked trail that leads steadily downward. The way out is even more difficult because it's all uphill.

You'd be well advised to note that no meals are served at the cave, although you can arrange for special occasions to be catered. There is a fridge and some cabinets that provide breakfast things and some fruit, but you'll have to bring everything else. There are all the creature comforts you could want, including a Jacuzzi and waterfall shower, but there are only two local TV channels, so be prepared to entertain yourself.

The Andean Cottage, Peru

Staying at the Andean Cottage has been likened to a spiritual experience. Aside from a butler, who is on call 24 hours and who appears at night to light the two wood-burning chimneys, guests are truly alone. The Andean Cottage is the only one in the area and guests have the lakeside beach all to themselves. You'd better be prepared to embrace rustic living, as there are no cars and no electricity (which means no TV).

What you get is a spacious two-bedroom home with a lake all to yourself. The master bedroom boasts a super king bed size and a large bath which provides open views of the lake.

You get there via speedboat; the trip takes 4.5 hours and the boat leaves daily from the private pier at Casa Andina, Puno. On the way you stop at the Uros Floating Islands as well as the traditional Alsuno community of weavers on Taquile Island, before arriving at Suasi. Alternately, guests with their own vehicles (4x4s strongly recommended) can drive to the dock in Cambria and go the rest of the way in the lodge's Zodiac dinghy.

In terms of things to see and do, you can go on a number of nature walks, canoe on Lake Titicaca, visit the cultural hut, which serves as a museum and library, trek up Itapilluni Hill to admire the sunset and enjoy stargazing such as you will never experience in the city.

Three Camel Lodge, Mongolia

For an authentic Mongolian experience you can do no better than Three Camel Lodge, which offers a taste of a rugged nomadic lifestyle but with luxury Gers (traditional nomadic tents) and five-star dining to fall back on. The Deluxe Gers come with private bathrooms, king size beds and felt slippers and Mongolian bathrobes, as well as locally produced toilets. The more traditional Gers are furnished with wood-burning stoves, felt carpets, hand-painted wooden beds and ceilings that provide an unobstructed view of the stars.

The lodge is located in the heart of the Gobi desert and was built according to environmentally and culturally sustainable methods; electricity is provided by solar and wind power. The lodge offers guests a number of opportunities to explore the vast Gobi desert, including Bactrian camel tours, four-wheel drive excursions, hikes (which provide an intimate glimpse into the ecology of the region including its plant, animal and bird life) and overnight field explorations. It's also possible to remember dinosaur fossils, as a paleontologist from the Mongolian Academy of Sciences takes guests out to dig sites and supervises the expedition.

Getting there is an experience in itself. First you will need to take a two-hour flight from Beijing to Ulaanbaatar (alternatively there is a three-hour flight from Seoul), then you will need to board a prop-plane for a further one-hour flight to Dalanzadgad, followed by an hour-and-a-half drive on a rough dirt road. The chance to meet local nomadic tribes, dine on local produce at the Bulagtai Restaurant and bask in the stars more than makes up for the inconvenience.

Hotel Arctic, Greenland

For possibly the most extreme experience of your life, you can not beat the Hotel Arctic, which is the northernmost 4-star hotel in the world. The hotel is located on the edge of the Ilulissat Ice Fjord, which is a World Heritage Site. It's not all that difficult to reach; almost all major European cities have flights to the airport at Kangerlussuaq, which is in turn a short 45 minute hop to Ilulissat, but it is actually at the end of the world.

The Ice Fjord is the region's primary attraction. It covers 3000 square kilometers and contains one of the largest and most active glaciers in the world. The glacier moves approximately 20m per day, and is described as a park full of sculptures that are constantly changing.

There is also the opportunity to stay in an igloo on the edge of the fjord. The igloos are not made of ice, mores the pity, but that means you are assured of all the modern conveniences.

Affiliate Marketing – A genuine work from home opportunity?

Recent times have seen a major increase in people looking for work from home opportunities. We have all heard the "buzz words" internet scam and wonders if there really is a genuine home business that allows an individual to earn an income from the security of their own home. Affiliate Marketing is definitely an option to consider.

The basic idea behind Affiliate Marketing is directing prospective customers or "traffic" around the internet to merchants or organizations that have a product to sell. The methods used are quite simple. Each Affiliate marketer operates a website to display banners or links to direct prospective customers to the merchant's website. Each time a sale is made, the merchant pays a commission to the referring affiliate. Therefore, by definition Affiliate Marketing is revenue sharing between merchants with product or information for sale and the online "publishers" or website operators who provide the prospective customers via the links or banners and "sales pitch" text on their web site.

The commission paid varies depending on the company selling the goods and the product being sold. Some merchants offer percentage based agreements; others offer set dollar amounts depending on the value of the product, this form of commission is called "pay per sale". It is possible to earn commission from merchants for prospective sales or leads referred to as "pay per lead" and payments for prospect Buyers simply clicking on your links to a selling organization's site, this is referred to as pay per click.

Many successful affiliate marketers have set up web sites providing information on a specific topic often choosing their "product line" based on a personal interest, hobby or niche market that they have discovered through online research. Once the site is set up with links, banners and topic relevant information, it is simply a matter of promoting the site through advertising on search engines and "optimizing" their site to achieve good natural search engine results. Each time a web surfer clicks through your link or banner then makes a purchase, you collect the commission. You can even earn money while you sleep; how is that for a 24 hour 7 day a week business.

The sky is the limit, once you get your web site up and running, there are actually hundreds of internet companies offering affiliate marketing partnerships, with varied products for sale. One big advantage of affiliate marketing is the ability to promote diverse product lines and develop multiple income streams. The more products you have to sell the more commission you can earn. Affiliate marketing is really an opportunity to earn money with high incentives – the more effort you put in the more you can receive in return.

The key to successful affiliate marketing and learning a genuine income is selecting the right product or opportunity, and following proven information or guidelines that will produce online success and financial reward. If you are looking for a genuine home business opportunity, or just some extra cash, you should definitely consider affiliate marketing. There are genuine work from home opportunities on the internet. Affiliate marketing will require time and effort on your part, however getting started is a fairly simple process. If you are interested in starting your internet home business you can find more information at [http://www.workathomeasy.com].

Flat Motorcycle Tires – Roll Hard!

Motorcycles with flat tires. . . roll hard! If your motorcycle is cruising along at 55 mph and your rear motorcycle tire suddenly deflates [has a blow out!] You now have a tremendously dangerous challenge ahead of you. Aviding other vehicles, controlling the steering, a swaying rear-end making everything unstable makes for a sizable victory when you roll off the side of the road and come to a stop. Congratulations, job well done! More riders than not end in an accident or something worse. All because of their motorcycle tires. Who knows your thoughts if it is the front tire to blow? You better be prayed up.

We all want a sharp looking bike. Once you select your make and model, your interest is on chrome, color, accessories, personal appearance, dress etc. but let us not forget about the importance of the rubber motorcycle tires that get us around. Frame, structure and engine all work together and hopefully are worry free for years. Motorcycle tires keep moving and we need to often watch for wear and safety.

There are two critical places that motorcycles need to be checked before each ride or at least once a month. Both are easy to do and both are many times overlooked. One area is brake fluid. If the pedal is mushy, bleed the lines or have someone else do it. Two, motorcycle tires need to be inspected. Why do we forget these?

Our safety depends on it. We trust our life to the two motorcycle tires under us that have at best two patches of rubber in contact with the ground the size of our two hands at any given moment. Move that along at 55 mph or even at 15 mph and each of the motorcycle tires is taking on a serious responsibility. The attention and care we offer towards our motorcycle tires can help us tremendously with our safety and enjoyment of biking.

Here are some areas where things can go wrong with your motorcycle tires:

– Tire Pressure: Under-inflation may cause uneven wear, loss of control [stability], wears the motorcycle tires out faster and increases the chances of the motorcycle tires failure. Over-inflation allows motorcycle tires to heat up, limit traction [although a slight 10% over-inflation may actually increase traction in wet conditions] and affects the wear. To correct these, use a good tire gauge and check the motorcycle tires when it is cool. Keep the motorcycle tires pressure at the recommended PSI.

– Fluids: Brake fluid, gas and lube spills need to be cleaned immediately. It deteriorates the rubber. Many of the cleaner protectors used on motorcycle tires harm the finish rubber. The best way to clean is to use old-fashioned soap and water.

– Bumps: Potholes, curbs and stones may slash or crack the tire. Look for any problem.

– Accelerated wear: Everyday use may be a potential hazard. Spinning motorcycle tires on take off or holding the brake on emergency stops need to be checked.

– Nails, screws etc .: It is better to find them before you ride than to discover these nuisances 20 minutes down the road. Motorcycle tires that use a tube may "pop" from a nail / screw or sharp object, where a tubeless tire may have the nail / screw actually plug the hole they created which gives you a little more time for repairs.

– Valve stems: Make sure the cap is on. It helps to protect the valve stem from leaking air and protects the stem valve from opening by centrifugal force and leaking air at higher speeds. When you use motorcycle tires with tubes, the valve stem should be straight out. If it is on a slant, the tire has been under-inflated and the tube has moved around the rim. Often this damages the tube and creates a leak.

– Tire weights: Weights need to be firmly fixed to the rim. If they fall off it will throw the tire out of balance and cause uneven wear.

– Rim: Cracked or deferred rims are potential problems. You may want to replace wire fired wheels when they became damaged with a cast or billet wheel that uses tubeless tires. Check with your dealer on this.

– Worn / torn: Thin tread is easier to detect. Flat wear is due to leaning very little and driving mostly in a straight line, resulting in a ridge at the edge of the flattened middle of the tire. This causes motorcycle tires to become unstable in a leaning turn. It wants to warble. The tire may have more wear but it should be replaced. [It is good to replace both front tire and rear tire at the same time.] Sidewall punctures, cracking, cord separation are an alert.

– Tread: Check the grooves called "sipes" making sure that the tread is still sufficient. The lack of having tread affects the cooling of the tire when in use, wear, stability, traction and can cause hydroplaning on wet roads.

When doing your inspection of motorcycle tires get a friend to roll the bike while you check the tread and sidewalls. You may need to get a work stand if alone. Obstacles to having a good inspection are long pipes, saddlebags, fenders etc. making it hard to see the rear tire. Front motorcycle tires are a bit easier to examine. This sounds like a lot but it goes quickly and is easy to do. Make it a habit to check your motorcycle tires frequently.

Some miscellaneous information you need to know. You will have better handling and get more out your motorcycles tires when you keep the rear tire aligned and balanced. Consider having this looked at approximately every1000 miles. Be careful when you have new motorcycle tires it takes the first couple of rides to get traction working well.

So! Happy riding and remembering to check your motorcycle tires often.